Plant, Launch, Build, Grow?

About a year ago, we had an interesting micro discussion on words during a US Campus Ministry National Team meeting.

Specifically, how do we describe moving ahead with movements. Do we launch and then build them? Or are they planted and then grown? And does it matter? Here are some observations.

• Launch and Build seems man centric. We launch, we build.
  
• The organic words lend more energy to the front end of the equation. We plant, but we cannot grow (any more than we can make corn grow). You plant corn and then it grows.
• If we say build, it implies that we have to have a high degree of intentionality to make it work (I believe someone does, but is that meant to be us, or someone that comes from the harvest?).
• Build implies a lot of work. You build houses, and barns and such. Growing involves watching and nurturing, but it happens via God energy. Again, I can water the corn but I don't build it.
• Launch and Build sounds corporate and stoic. Plant and Grow sounds organic and simple.

At the same time, no one would argue that a campus ministry takes a lot of work. The question is, is that our work? Or is that the leadership work of the students involved. What does our work look like to care for the crop that is planted?