Wednesday, October 26, 2005

MyEveryStudent.com

A few months ago Marilyn Adamson (her name be praised) launched MyEveryStudent.com - a way to locally focus this great web evangelistic tool. Here is a little write up we did for how it works.

Steve Sellers has said that "EveryStudent.com is the most effective evangelistic strategy of the last 10 years." On average, everystudent.com has been seeing over 3,000 per month indicate decisions to receive Christ.

Now you can have one of your very own! Introducing MyEveryStudent.com. We have taken the most effective articles from EveryStudent.com and packaged them into a leaner version for maximum local effectiveness. An EveryStudent.com site for any location.

What can MyEveryStudent.com can do for local Movements.

  • Your sites will bring email questions from students on your campuses to you...an easy way to surface those who are seeking and engage those hard to reach areas of campus!
  • It will give you an effective evangelistic tool for broad exposure to thousands of students on any campus. It is likely that for every 1,000 students who come to your site, 10 to 15 will indicate they have received Christ while on the site.
  • You can use this site to target specific ethnic or affinity groups on any campus no matter how large or small.
  • You can use this site to help surface key contacts and leaders for new movement launches.
  • For very little cost you can expose large numbers of people to great gospel content on a range of questions.
  • You will be able to report exactly how many students in your scope of responsibility are exposed to the gospel (who visited your site) and how many indicated decisions to receive Christ.
  • You can show specific, measurable results to donors.
To build this, you will need to:

  • Pray! Select a handful of students, donors and staff to saturate this effort in prayer.
  • Select a URL (website's name) (ex: EveryTarHeel.com, WayMoreUT.com, EveryBimigeeStateBeaver.com). We will set it up for you! You simply tell us what you want.
  • Select campus colors for the site design.
  • Select the site's home page masthead banner. Your site can be general, or for any group of students; African Americans; Asians; or Hispanics. You can even build a site for each group you are hoping to reach on campus.
  • Tell us the email address that will receive students' emails. (You would be committing to answering every email within a day or two. This is a great way to involve students - the point person can easily forward emails to an email team. However, it is imperative that all emails be answered as promptly possible).
  • Pray some more.
  • Marketing (see below). No one on campus will know these sites exist unless you advertise. A simple poster strategy with just the website name has proven very effective in generating traffic. One poster for every hundred students is a good rule of thumb.

Cost

$150 for the year. Thats it. This covers building the site, hosting it, technical support, as well as providing you with traffic reports.
Further costs: whatever promotional materials you use to move students on campus to your site...posters, banners, business cards, etc. The site will need to be promoted on campus in order to draw students to it.

Can I still use EveryStudent.com?
You bet! MyEverystudent.com is a simple attempt to maximize the incredible effectivenss of the EveryStudent.com concept. It is simply a new tool to help you get to more students with the gospel. Marilyn and her crew will continue to promote and improve EveryStudent.com for a mass audience and the email team will continue to handle these emails. Please continue promoting this site as well!


If you would like to have your own site for any campus or campus target, start now by clicking the title on this blog. The gang up in Mid-Atlantic are attempting to use this tool to launch a bunch of new movements. Tim Holcomb is leading the charge. I will try to stay up to speed how it is going. Pray for them.

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