Thursday, August 09, 2007

TV vs Web


Interesting info from my good friend Marilyn Adamson, Director of EveryStudent.com.
----
A comprehensive survey in 12 countries of more than 7,600 young people ages 16-29 shows that 77% of today's online youth would sooner live without television than live without the Internet.

China has the most devoted young Internet users, with 87% choosing the Internet compared to 13% favoring television. In the United States the figures were 77% for the Internet and 23% for TV.

The survey was conducted by New Paradigm, a Toronto-based think-tank headed by Don Tapscott. The survey is part of a $4 million study of today's digital-savvy youth - whom Tapscott calls the "Net Generation (N-Geners)" - who have grown up "bathed in bits."

No comments: